How to Align Sales and Marketing Around a 3 Legged Stool

The best of breed are aligning sales and marketing in 3 main areas.

  • A common language
  • How customers make buying decisions, (the buying process)
  • A common sales method

These 3 areas provide the best stability in the alignment of sales and marketing based on a recent study by Aberdeen and were found to lead to 20% sales increases within the best of breed. Continue reading