Negotiating a Win-Win in B2B Sales – The 9 Main Steps

If you search “negotiating” in Google, there are over 52 million possible items to read.  Next, enter “The art of negotiating in business to business sales”, and there are still ~5 million items.

What’s the point!? You can spin your head when trying to understand strategy and tactics to negotiating in a business to business situation.

This is the first in a series of articles on negotiating at the beginning, throughout a buying cycle and the end of a buy/sell cycle. Before reading this article and future articles it is worth reviewing the definition of negotiating and negotiating to a win-win. Continue reading