Step 4 – Successfully negotiating the first few steps in the buy/sell cycle – Negotiating to a win/win in B2B Sales

In the April 2012 article on negotiating we discussed having a ‘roadmap’ in your mind about what the next steps in a buy/sell cycle should/could be after an initial 45 minute to 1 hour conversation with a key buyer at a prospect company. Our recommendation for a next step as we discussed last month is to gain agreement that the buyer has a “VISION” of a solution and wants to continue to evaluate your company and that you want to document this conversation in a letter and suggest some next steps.

This may be best illustrated by telling you a brief story about a real opportunity I worked on in the past. Continue reading