A couple of thoughts! If you sell, manage, or market products and services in a B2B (Business to Business environment) that require the following, I would maintain that “Selling by ‘Human Being’ is alive and well”! Continue reading
The best of breed are aligning sales and marketing in 3 main areas.
- A common language
- How customers make buying decisions, (the buying process)
- A common sales method
These 3 areas provide the best stability in the alignment of sales and marketing based on a recent study by Aberdeen and were found to lead to 20% sales increases within the best of breed. Continue reading