After 30+ years in sales and marketing, I have found that 'first trust then business' is an unwritten law of selling. Until recently, I was not training clients to create a human connection and developing trust, "on purpose".

Focusing on the Best Buying Experience,we are now offering "Effective Prospecting" workshops and consulting in conjunction with StoryLeaders™ - A new research based offering from Mike Bosworth, best selling business author of Solution Selling® and CustomerCentric Selling®.

StoryLeaders™ is a research-based framework designed to enable salespeople to prospect and sell with greater confidence, effectiveness and purpose, by breaking down the human barriers that buyers instinctually raise. The framework harnesses the power of two of the most intrinsic, yet underdeveloped communication forms: storytelling and active listening.

The first question we are asked is, "why use stories?" For the past hundred and ninety thousand years, humans have used stories to lead, communicate, educate, warn, persuade, engage others, inspire, to celebrate success and to connect emotionally. Why are the leaders in virtually all professions good storytellers? Telling and listening to stories is in our DNA.

Why use stories when selling? A good story can have a profound effect on the buying process. People respond unconsciously to stories. When people hear, "once upon a time..." a part of their brain tells them, this is safe, it's just a story, I don't have to do anything. I can relax and enjoy the story. Paradoxically, at the same time, we also respond with, I better pay attention, I might need to remember this, it could be important. Long after we forget data, we remember stories

We can now teach sales people how they can more effectively influence change by better connecting with their buyer's natural human behavior through story.

Story is the most powerful way to put ideas into the world, for people to learn and change, and for sales people to emotionally connect with their prospects and customers.

Please use the following link to learn more about public workshop to be held in October 2010:

This workshop to be taught and led by Mike Bosworth - Best selling author of the business books Solution Selling® & CustomerCentric Selling®

Previous quotes from a recent workshop: "...sales is about connecting! StoryLeaders taught us to break down the barriers..." Jon Bierman, COO, Netcordia "...gave my team the confidence they can now connect with their corporate clients with sincerity and can build the trust/credibility essential in the enterprise sales cycle." Jess Richter, VP Sales, LiebSoft “We were able to clone what the very best salespeople do naturally. Our salespeople have become more successful by learning how to better connect with the people they’re trying to influence, and getting them to do this on purpose." Mike McGlone, WW VP Sales, Reliance Globalcom